Listen in to Mike Kraemer’s interview with Eric MacPherson, CEO of Dawson Tire & Wheel as they discuss how accurate tire gauging will assist your sales reps in the proper evaluation of trades.
Dawson Tire & Wheel recently launched TreadSure, a free app available on Android and Apple devices designed to help ag equipment dealers, specifically employees who are involved in valuation of equipment, accurately assess the tire tread depth remaining on tires. TreadSure isn’t a tire gauge. But it is a valuable tool to make sure dealers don’t overvalue tires on equipment they take in on trade. MacPherson said calls from dealers led to the creation of TreadSure.